Brand.
OBJECTIVE: Establish or reinforce a brand identity and personality in order to boost awareness, garner recognition, and increase visibility while creating emotional associations with consumers.
Mystery
Industry
Software Development + HR Tech
Execution
Produced video scripts that spoke to Mystery’s purpose, wrote blog content around issues like workplace loneliness and connectivity, edited and revised e-book content, and more.
Objective
Educate users on the company and position Mystery as a thought leader in employee morale and employee engagement
Tukan
Industry
Travel Tech
Execution
Provided a branding bible that included editorial pillars and voice guidelines, poduced video scripts that spoke to Tukan’s purpose, wrote location-specific blog content to encourage travel and trust in Tukan’s expertise, and more.
Objective
Position Tukan as the #1 app for group travel and educate users on their mission of helping people travel efficiently and authentically
Brickell City Centre
Industry
Retail, Hospitality, Tourism, Nightlife + Entertainment
Objective
Educate visitors on what the luxury mall has to offer and position BCC not only as a center for tourism, fine dining, shopping, and entertainment, but also as a pillar of the community
Execution
Developed monthly creative campaigns that included scripts and social content highlighting the stores, restaurants, promotions, and other entertainment options. Provided copy for a re-opening campaign post COVID closures. Consulted on efforts for community outreach and support.
Wynwood
Industry
Tourism + Hospitality
Execution
Created, developed, and executed a 12-week long creative campaign that included video scripts and social content spotlighting different small businesses in Wynwood. Produced a case study video script and entry copy that was submitted to the Shorty Awards, which landed the agency as a finalist in the Local Campaign category.
Objective
Encourage locals to re-engage with Wynwood and provide support to small business owners through an interactive giveaway experience
Castle Group
Industry
Property Management
Objective
Position Castle Group as #1 in property management services and as a thought leader in the industry.
Execution
Produced long-form content on a myriad of topics relating to property management and services, drafted press releases on all of Castle’s latest accomplishments and milestones, and wrote case study scripts for Castle-managed properties to showcase services available and highlight benefits.