Growth.

OBJECTIVE: Draw in new business through result-driven marketing efforts that target a specific audience.

Brickell City Centre

Industry
Retail, Hospitality, Tourism, Nightlife + Entertainment

Objective
Increase foot traffic to the mall

Execution
Strategized and produced traffic campaigns, ads, web banners, and implemented SEO & SEM that resulted in a 517.6% click increase. Developed and produced weekly newsletter content that garnered over 24% open rates from over 182k recipients. Wrote copy for OOH advertising such as banners that were displayed around Miami and large digital screens at the Centre.

Tukan

Industry
Travel Tech

Execution
Produced long-form blog content that ended with CTAs to download the app, created email drip campaigns to encourage app referrals, and developed a CTA-driven social strategy, producing video scripts and graphic copy driving viewers to download, which increased the user base by 270% in just 4 months.

Objective
Drive people to download the app

Alamar Cosmetics

Industry
Beauty E-commerce

Objective
Drive customers to the site to purchase products

Execution
Wrote SMS copy that achieved >3% click rates and generated up to $2k in revenue per campaign. Developed and executed weekly newsletter content. Provided deck copy for multiple projects to continue expanding the business through partnerships and collaborations.

Mystery

Industry
Software Development + HR Tech

Execution
Wrote and produced a demo reel for new business pitches, reviewed and edited SEO blog posts that were released on a weekly basis, assisted with cold outreach emails, and more.

Objective
Drive new business leads for the Sales team

54D

Industry
Virtual Fitness

Objective
Drive people to purchase the online program

Execution
Developed and produced ad campaigns and newsletter content on a weekly basis to push sign-ups for the online workout program that were used for both the US and LatAm market.

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UX